Are you using enough website images?
- What’s more powerful; images or text?
- Which is more memorable; images or text?
- Which leaves a longer lasting impression; images or text?
The answer to all 3 questions is of course images. So are you using enough website images?
Last question: What’s even MORE powerful than images?
Answer: Images paired with text. That’s right – if you’re using text, you should be using images, too.
Visual information is processed 60,000 times faster than text, which means you want to be extra careful in selecting images that speak to, enhance and compliment your marketing message. When someone comes to your website, what’s the first image they see? This image is the first impression you’re making, and it can determine whether that visitor stays to read your text or not.
Try adding carefully selected images to everything – webpages, articles, blogposts, sales letters, social media posts – and see if your response rate doesn’t increase dramatically.
If you need help with social media marketing contact me at www.justlocalbusinessmarketing.co.uk