How Instagram Can Have A Great Impact On Your Business
The present age population cannot deny in knowing what Instagram is. Technical growth has become so rampant that it is difficult to maintain a portfolio of all the updated applications, software’s and social media platforms. Instagram is one such social media tools that connect global audience over internet connectivity. This tool is nowadays also being used for promoting and marketing business purposes apart from its primary usage of sharing photos online. Research suggests that Instagram has around 200 million users around the globe, who are all active.
Instagram allows its users to keep uploading photos as often as possible and enabling them to provide captions for those photos. This tool is easy to access and can be accessed even from a handy mobile phone device. But, you never knew Instagram would also help you in accelerating your business forward. Read more to know how.
Allow Users to Redirect to Your Site to Browse Your Products
You can share your site links, images, pictures along with captions to various people and enable them to window shop on Instagram. This will let the users know what your site is all about and what you have to offer them. Your posts should fascinate the users and make them visit your business sites. That is the power of Instagram, Upload powerful photos and your business has already gained prominence. Instagram marketing for small businesses will incur great profit in the end.
Offer Timely Discounts on Special Products
What lures a user more is finding great discounts on rare products. When a user uses Instagram for his reasons and happens to overcome your ad, reading unbelievable discount captions will certainly not allow the user to be at peace. The exclusive offers provided will definitely make the user visit your site, and if he likes, then sales are for sure. You should also know that about 86% of top business have Instagram accounts as said by Oursocialtimes.
Make Your Business more Attractive
Post timely pictures and captions of your office, employees, and events regularly. These pictures should be appealing making the user start developing a liking for your business. You can also say about any new projects that you are going to take or your experience on the last project you had along with images to make it look attractive. Instagram insights help you to promote your business in unimaginable ways. Make users like your site as Instagram has about 1.6 billion likes every day. Also, 57% of users happen to use this site almost every day.
Connect to the Users by Providing Back-end Operation Information
Users get more interested if you would provide them with information using images and captions. You can show how your business operates and what special events do you have for your staffs. You can also post on the way the products are being made and how you carry out your business smoothly. Users should feel that just because they are following you on Instagram, they are able to gain insights over many useful data and now you know how to get more followers on Instagram.
Know Your Audience
Before you begin to promote your Instagram page, you should know who your targeted audiences are. You cannot simply keep sharing your links randomly to generalized users. You need to have target users who would show interest in your business. You can also refer to http://www.justlocalbusinessmarketing.co.uk/ in order to get a fair insight on Instagram promotional activities. Marketing Instagram will be very helpful for your business. According to HootSuite, about 80% of the users of Instagram are not from the US, which means your audience could be from anywhere in the world.